Your expert partner in municipal tourism innovation and technology
We combine a passion for local tourism, cultural heritage and cutting-edge technology to help municipalities modernize their offering, attract more visitors and preserve their unique identity in the digital world.
- 14+
- Years of team experiencein technology and tourism management
- 2
- Years of real projectswith clients, delivered and in development
- +35%
- Heritage-site visitsaverage across deployed OTDI projects
- +20%
- Overnight staysincrease in client municipalities
Pioneers in tourism digitization for municipalities
Clotitec was born from a vision to transform the way Spanish municipalities present their tourism and cultural wealth. Our team brings together more than 14 years of experience in technology and tourism management, and the company has two years of real projects with pioneering clients — delivered and in development.
Today we are entering the next phase: scaling up. The product is finished, the results are measured, and every solution is delivered with its own management and control dashboard so the client can see at all times what is performing and how it is evolving.
We aim to be a reference in the digitization of heritage and tourist trails, contributing to the sustainable development and cultural preservation of every territory we work in.
We do not sell static websites. We sell a digital operating system that lives with the territory: we connect a municipality's real data, process it with our own AI and put it in front of residents and visitors exactly where they need it.
Four principles that guide every project
Constant innovation
We apply the latest generation of AI, computer vision and real-time territorial data.
Municipal commitment
We work side by side with municipal staff. We know the LCSP, administrative timelines and European funding.
Guaranteed quality
AESA-licensed drone operators, GDPR and AI Act compliance, source code delivered to the client.
Sustainable approach
We digitize to reduce paper, cut down on travel and better manage visitor flows.
Meet the team
Behind Clotitec is a multidisciplinary team passionate about technology, tourism and cultural heritage.
José Manuel Martínez
Founder · Strategy
Leads Clotitec's technical and commercial vision. Combines experience in technology, tourism management and public administration.
Interested? Get in touch.
Part of Santander's entrepreneurial ecosystem
Clotitec works from the CIE Santander and is part of the Tech Club, Cantabria's technology community. For a public administration, that means a provider who is local, rooted and surrounded by an ecosystem — serious projects, trustworthy people and AI and interactive audiovisual solutions that are genuinely used.
Shall we talk about your territory?
30 minutes with a consultant to understand what fits you. No obligation, no hard sell.