How we are seen from outside
In 2024, the Santander Local Development Agency drew up a business plan on Clotitec. It is the definition of this company as seen from the outside — and it confirms the direction: digitizing the value of the territory.
Objective: digital solutions that drive sustainable growth
Potential clients
Municipalities and regional governments wanting to digitize heritage and trails; public bodies for industrial land (SEPES, SICAN, PCTCAN, the Port Authority) and the third sector (Fundación Biodiversidad, LEADER groups).
Revenue sources
Sale of digital services — platforms and technology solutions — plus consulting and training.
Relationships and channels
Personalized advice for each municipality, web and mobile platforms, interactive tourist offices as a physical touchpoint, and content marketing.
Strategic proposals
Expand services with AR/VR, geographic expansion and partnerships with territorial consultancies, associations and NGOs.
What the ADL saw we could offer
Two years on, almost all of this already exists in our solutions.
Comprehensive audiovisual digitization platform
Interactive maps, digital twins of heritage sites and multimedia content accessible from mobile and web.
Trails, routes and signage
Virtual experiences for themed trails, information panels and dynamic maps of historic centers.
Tourism gamification
Digital treasure hunts, augmented reality and urban escape games tied to cultural landmarks.
360° aerial mesh and heritage digitization
Aerial capture of the municipality, live heritage events and digital conservation of monuments.
Where public funding fits
Urban development (EDIL)
Integrated Local Development Strategies: ICT for administration, Smart City, heritage, tourism and culture.
Rural areas and depopulation (LEADER)
Natura Network, trails, resource interpretation and socioeconomic development in rural municipalities.
Industry and culture
Connectivity for industrial estates (NextGenerationEU), cultural and creative industries, and DTI platforms from the Smart Tourist Destinations network.
Source: business plan drawn up by the Santander Local Development Agency (2024), summarized and updated. The AI layer — assistants, generative audio guides, GDPR anonymization — came after the plan: here is how we added it.
The plan, made real
See the open funding calls on the 2026 grants map and which solution fits each program.